Friday, April 25, 2008
a fighting force of extra-ordinary magnitude!
I don't like the idea of crushing the competition into an pulsating pile of people-pulp. But I worry that if I don't, they may not be so kind in return. Insert bland reference to jujitsu/kung-fu/etc. here. My problem with crushing the competition-- or even using the competition against itself (think jujitsu)--is that the customer is left as a spectator at best and/or collateral damage at worst. So if your focus is 3 months at a time and a 10Q is your Holy Writ, sweep the leg johnny! (80s gold @ 1:40 and 4:05) But if you truly want to provide a great product/service/experience for your users, maybe you should think about collaboration as a competitive strategy. think about what you're good at, what you're bad at, and what you love to do-- your strengths, weaknesses and your "bliss." now do the same for your competition. if there's 100% overlap, maybe this isn't the way to go. But, if there are areas of differentiation...
Labels:
karate kid,
kentucky fried movie,
marketing,
strategy
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